Global standards continue to dictate the meaning of beauty to Africans whose self-esteem has been eroded. The descendants of colonizers have carried on the legacy of their forefathers by elevating their own standards as the definition of beauty and their preferences as the ideal appearance. This manipulation shapes the buying habits of uninformed Africans, who patronize foreign beauty product producers. The result is unnecessary capital flight, loss of cultural identity, stagnation and closure of African businesses in the beauty industry, widespread unemployment, low wages, and economic despair affecting everyone, including those who consume foreign brands.
The Compassionate Capitalism Economic System, through RedirectMall.com, provides a platform for African sellers and producers of beauty products to lead consumer purchasing decisions. Buyers receive Investment Points through discounts, ensuring that the core principles of a democratic economy are preserved.
Currently, beauty products drain $102 billion in capital flight from Africa annually. Redirecting this spending through your purchases on RedirectMall.com means money is retained in local communities empowering producers, creating jobs, stimulating commercial projects across Africa, and returning value directly to you through the Investment Points earned from sellers discounts
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Stop Capital Flight today by purchasing from local sellers
