It is the retail arm of the Black Wall Street’s Compassionate Capitalism Economic System where consumers are rewarded with Investment Points (IPs) for purchasing products on the platform.

Investment Points are discounts issued for regular consumer product purchases in goods or services through the Global Compassionate Capitalism Shopping Platform. These Investment Points (IPs) can be used in three (3) ways; investments in various commercial activities listed on the platform for financial returns, acquiring various industry-based training which helps to get access to new jobs and contracts also listed on the same platform, and increased access to the 28 basic human needs such as healthcare, housing. water, food and education.

Redirect Mall meets the consumer at the point of purchase to fulfil the principal mission of grazing the cow being milked, simultaneously alleviating poverty and destroying consumer lack.
This appeals more to developing economies such as the African economy.